Why Does It Matter?
When you are in real estate, there are a ton of photos you view each week. You can immediately tell which agents have their client’s best interest at heart just by looking at the photos. Using your phone doesn’t really qualify as a professional photo.
Here’s the reason. When someone comes in to take photos of your home for sale, you are broadcasting to a large number of people, including international buyers interested in purchasing. The photos are their first look at your property. Think about that!
I know what you are thinking – The market is so hot right now, it doesn’t matter what the quality of the photos are. People are buying homes left and right.
Although that may be true, those photos will be in the various systems until your home goes on sale again. That could be years or decades. Since they stay in the system, every agent out there who looks at the property will see the photos and the agent who placed them there.
What NOT To Photograph?
Everyone knows you have toilets in your house. Unless this is a very unique toilet, you probably don’t need to waste much time taking a photo. If it happens to be in view when you are taking a photo of the bathroom, well, ok.
No one needs to see your dirty socks on the floor or the dishes in the sink. You may have the greatest soda can and bottle collection around but it does nothing for selling your home. Clean off all flat surfaces. Kitchen counters, bathroom counters, bureaus should be clear.
Branded Company Signs
Believe it or not, it is against the rules to have photos of your company signs in the MLS (Multiple Listing Service). It can lead to guiding consumers to your business instead of using the open market. Oops!
How To Take Great Photos
Use a DSLR with a wider angle lens, 20mm or less. Use proper lighting. I heard this trick too. That the same photos at several different exposures and overlap them so that bright spots are dimmed and darker spots are enhanced. Then again, is that manipulating the photos? Hiring a professional photographer isn’t cheap but you can get about 25 photos of a property that will be great quality and show the real estate agent’s professionalism towards their clients.
Take photos of the main areas of the house, bedrooms, bathrooms, media rooms, and the outside areas. If possible, provide a floor plan of the home for people to see the overall layout. Of course, you want a nice, clean shot of the front of the house.
Highlight the favorite areas of your house. If you put a lot of work into your kitchen, take a few extra shots of it. Installed an outdoor kitchen? Make it attractive and snap another shot. Just remember that all improvements are not treated the same. Don’t overdue improvements. You may be wasting money.
Three Things To Improve Curb Appeal
Maintain your yard
Cut the grass, clean up the yard, plant a few new flowers. The first impression anyone has when they physically come to look at your house is the curb appeal. For a few dollars, you can spruce it up nicely so that it stands out on your street.
Fix Minor Repairs
Fix obvious repairs before accepting any contract. If you make the repairs before people offer contracts, then in some cases, you can fix the issues yourself. Got some window trim that has some water penetration? Fix the caulking yourself and you could save a ton. If you wait until after you accept a contract, then the repairs must be done by a licensed person, not you.
Pools and Spas
Make sure they are clean and working properly. If the pool or spa is dirty or the pump is not working, it will leave the impression that there are underlying issues with it. A clean and functioning pool and spa appeals as a relaxing oasis for all who come.
Things To Do Inside
Clean Rooms, Remove Clutter
Make the beds and basically clean out anything from inside the house that you do not need if you are going to still occupy the home.
Look at it this way – you’ll already have some of your stuff packed even before you make the mad dash to get out of there.
Of course, work with your REALTOR® to come up with the best marketing plan for your home. If you don’t have a REALTOR®, I’m available to help. Visit my business website for more information.